Miles Without Moving

In the spring of 2022, a small fleet of our Dutchi bikes was shipped off to an unlikely destination: the world tour of a stadium-filling rock band. Since then, they've appeared in cities across the globe—not on stage, but just beside it. Set up as part of a kinetic energy activation, these bikes have been ridden by concertgoers at every stop on Coldplay’s Music of the Spheres tour, with the power they generate contributing to the energy of the show itself. Bicycling Magazine covered the project here.

Now, three years later, the tour has reached 173 shows across 32 countries, and the kinetic energy generated—by bikes and dance floors combined—has totaled over 25.6 million watt-hours. That’s enough to power the stage lighting at every show several times over.

The recent release of Coldplay’s 2025 Emissions Update prompted us to reflect—not just on the impact of this project, but on what it quietly says about endurance, intention, and design.

We weren’t paid sponsors. There was no logo placement. Just a quiet collaboration, born from a shared commitment to sustainability, and a mutual appreciation for beauty and utility.

And perhaps what we’re proudest of: the same bikes are still going strong. Still being pedaled by fans. Still holding up to heat, rain, repetition, and relocation. Seeing them featured—unbranded but unmistakably ours—in Coldplay’s emissions report was a quiet reminder of something we’ve believed since the beginning.

There’s something satisfying about that kind of longevity. It’s not something we talk about enough in consumer goods, but the most sustainable thing we can often do is make (and choose) fewer things—better. Things that are built to last, not to turn over.

We design our bikes to age well. To weather scratches and sun. To serve as daily transport and, occasionally, global stage props. Because when design and durability meet, sustainability follows—not as a headline, but as a side effect.

Sometimes the most powerful stories are the ones you don’t tell too loudly.